Rosa: interactive rose garden

Challenge. To develop a web-based product that would appeal to all women (and men with women in their lives) for Rosa, the first UK-wide women’s fund.

Solution. ‘Celebrate Her’ – an interactive online rose garden where people can give a donation to ‘plant’ a virtual rose in celebration of a girl or woman in their life. This triggers an email to the ‘celebrated’ person (unless the gift is in memory) sending her to Rosa’s website where she can see her virtual rose grow. The way the application integrates flash with online donations makes the site fun and easy to use. And it looks lovely too.

Results. Rosa is now taking ‘Celebrate Her’ out to a cold audience. We’ll have some results later in the year.

www.rosauk.org

Check out some of our online and integrated work with Cancer Research UK and Virgin Unite.