Quarriers: moving the brand forward

Challenge. To develop a new visual identity for Quarriers, Scotland’s biggest social care charity. 

Solution. A warm, forward-looking and people-focussed identity that reflected Quarriers’ new strapline: ‘Care and support for positive living’. This included a new logo featuring an expressive symbol of a person woven into the name – plus a whole new design style and house style guide for the organisation.

Results. A successful roll out for this new ‘look and feel’, across a huge range of communication materials – from direct mail to event ads, street fundraising and the charity’s website.

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