Target Ovarian Cancer:
a brand new identity

Challenge. To create a name, strapline, visual identity and brand model for the UK’s newest ovarian cancer charity.

Solution. ‘Direct, feminine, inclusive and expert’ were some of the key attributes expressed in the name, strapline, symbol, typography and range of colours. A strong proposition and key messages were synthesised around the charity’s reason for existence: to accelerate progress on ovarian cancer.

Results. The overall design approach and messaging have been successfully rolled out across a range of materials, helping this important new voice on ovarian cancer to speak out with clarity and confidence.

Find out more about how we've helped to develop branding for The Smoke-free Coalition and Quarriers.