Camphill: donors take action

Challenge. To enlist donors in a campaign to safeguard alternative medicines and agricultural methods used in Camphill communities. Such approaches were at risk of being affected by the withholding of permits, unless one million signatures could be gathered calling on the European Parliament to pass a law to protect their special character.

Solution. A succinct and simple insert was enclosed with regular newsletter mailings, asking donors to support the campaign.

Results. A major impact. The campaign organisers were so impressed with the leaflet that they requested it for use as a template by other organisations. The campaign has now achieved over 700,000 signatures and continues towards its goal.

Check out other campaigning communications for Greenpeace and Friends of the Earth.