Campaign for National Parks:
a sharper tooth

Challenge. Having worked with us on a successful recruitment drive, CNP, the UK’s national parks watchdog, asked us back – to advise them on the best and most cost-effective way of raising additional money for their campaigning work.

Solution. A strategy that focussed on developing relationships with existing members (known as ‘Friends'). Three different strands of research encompassed past donor behaviour, in-depth telephone interviews with a cross-section of Friends and a review of the role and frequency of current donor communications. 

Results. New Friends development programme, including a fresh proposition and set of messaging for a new legacies product, which CNP was able to implement in-house at a relatively low cost.

Check out our consultancy work for Womankind Worldwide and Manchester Art Gallery.