Womankind Worldwide:
a new way of talking

Challenge. To identify what needed to change in Womankind’s fundraising communications to stop donors leaving, and inspire new ones to join.

Solution. An audit of key fundraising communications and processes, and interviews with donors and staff across the charity. We discovered the work was amazing but shrouded in academic language, making it hard for donors to grasp how their money was achieving change. Recommendations included better ways for programme and fundraising staff to work together to unearth interesting examples of how Womankind is making a difference to real women’s daily lives.

Results. Incredible. Putting the recommendations into practice, we produced, among other things, a cold pack that exceeded targets by 300% – with some segments achieving an almost 3% response rate.

Check out our consultancy work for the Campaign for National Parks and Manchester Art Gallery.