Cancer Research UK:
engaging corporate supporters

Challenge. To help Cancer Research UK build even better relationships with its corporate supporters, through revamping all materials.

Solution. Rebrand, streamline, inspire! We created a new identity – Team Up – to unite all corporate fundraising materials and activities. And we replaced overcrowded confusing fundraising packs with a single handbag-size magazine blending great fundraising ideas with lifestyle tips, inspiring case studies, the latest science and more.

Results. Top class. Corporate charity champions and employees love the magazine. The Cancer Research UK team are delighted with the increased engagement it’s sparked from their corporate supporters. And when they pitch to potential new supporters, they now make Team Up magazine part of their presentation; it’s a product that few other charities can compete with.

Check out our approach to donor and supporter development.