UCL Futures

Challenge. To create an exciting alumni communication to revitalise and re-energise the fundraising messages of UCL's alumni giving programme, UCL Futures – and to demonstrate to alumni how their giving plays a part within a major university fundraising campaign.

Solution. Uplifting and surprising imagery and copy conveyed the thrill of being part of UCL Futures and tackling some of the world's biggest challenges – from climate change solutions to major medical breakthroughs.

Results. The core brochure was used extensively by the UCL communications team as a standalone piece, replacing all other previous materials explaining the UCL Futures programme. The mailing pack containing the brochure raised more money than all other UCL mailings put together in 2008 – and was re-used and adapted for other audiences due to its huge success. The communication has also helped to differentiate UCL's fundraising message from its peer universities.

Check out our approach to some other communications challenges.