Barnardo's Big Toddle - Big fun!

Challenge. To increase participation and average gift amounts for the Big Toddle, Barnardo’s flagship fundraising event for under 5s.

Solution. A complete transformation of the look, feel and tone of The Big Toddle. Creative for all recruitment and information materials – including shelter and press ads, posters, leaflets, packs, banner ads, e-comms - highlighted the fun nature of the event. Strategically we also advised Barnardo’s test new routes to market, including approaching LEAs.

Results. Feedback for the new ‘How to’ guide for the Toddle was universally good and most LEAs responded too, promoting the educational benefits of the Toddle for under 5s to local nurseries. 

Check out how we helped with Virgin Unite and Crusaid events.