Crusaid Walk for Life: fresh appeal

Challenge. To increase response rates and walker registrations for Crusaid’s flagship fundraising event, the biggest of its kind in Europe – including widening the appeal of the event to include families, without alienating the charity’s gay male supporter base. 

Solution. We simplified and strengthened the design to clarify key messages and to improve access to the information. We also introduced catchy new headlines, such as ‘Well worth getting out of bed for’ and ‘I don’t get out of bed for less than 10k’.

Results. Our posters, press inserts, ads (direct response and teasers) and take-ones improved registrations across all recruitment channels.

Check out how we helped with Virgin Unite and Barnardo's events.