Cancer Research UK:
hope for the future

Challenge. To encourage people to remember Cancer Research UK in their Wills, by creating an inspirational Legacy Enquirer pack.

Solution. A short booklet called ‘Why leave a gift to help beat cancer?’ Full of inspiration, warmth, information and imagery, it appeals to the hope so many people share, that one day cancer will be beaten. No lengthy advice – just a single spread offering key facts and contacts with the charity, plus a tear-off flap of tips for the supporter to keep with their Will-related papers.

Results. A donor-centred approach that really shouts about the need for gifts in Wills and the difference they make to beating cancer – and stands out from the crowd.

We have also worked with RAF Benevolent Fund and Sightsavers on their Legacy programmes.