CAFOD give it up!

Challenge: To transform CAFOD’s longest-standing fundraising appeal, Lent Fast Day, and significantly increase income. To do this we had to maximise the participation and engagement of lots of distinct audiences; parishioners, school children, youth groups and individual supporters (and prospects) across England and Wales.

Solution: Following consultation with hundreds of CAFOD stakeholders, we developed a fully integrated communications strategy and a striking new identity for the campaign – give it up!.  The Lent-long campaign, which invites people to give up something for Lent and donate the money they save to CAFOD, was rolled out across a range of channels, including direct mail, regional fundraising toolkits, volunteer resources, schools packs and press inserts.

Results: Too early to say (the campaign launched in February 2010), but early signs are extremely positive, with materials on high demand and early gifts already streaming in. 

Check out some of our other work with Cancer Research UK and UCL.