UCL Futures

Challenge. To create an exciting alumni communication promoting UCL Futures – a programme they were unlikely to have heard of – which supports current and future students, staff and academic initiatives.

Solution. Uplifting and surprising imagery and copy conveyed the thrill of being part of UCL Futures and tackling some of the world's biggest challenges, from climate change solutions to major medical breakthroughs...

Results. The core brochure was used extensively by the UCL communications team as a standalone piece replacing all other previous materials explaining the UCL Futures programme. The mailing pack containing the brochure raised more money than all other UCL mailings put together in 2008 – and was re-used and adapted for other audiences due to its huge success.

Check out our other communications work with CAFOD and Cancer Research UK.