The Big Ker-ching!

Challenge. To get people working in companies across the country to dig out their good quality unwanted stuff and donate it to Cancer Research UK's shops.

Solution. A new corporate stock drive product we called the Big Kerching!. The name and visual identity grabbed attention and made clear how donated items soon ring up a significant contribution to cancer research. A whole raft of materials made organising a stock drive at work as easy and satisfying as possible.

Results. The Big Kerching! was so successful that we were then asked to create a version for schools.

Check out our other communications work with CAFOD and UCL.